It can take over five tries with a customer before they begin to remember your brand. If you’re struggling to increase brand awareness, consumers might never realize your business exists. You’ll lose the chance to gain a loyal following of customers as a result.
Here are a few branding tips you can use to start growing a brand this year. With these tips, you can reach ideal customers and begin remaining top-of-mind.
If they remember you, they could start shopping from you. Read on to learn more!
Create an Eye-Catching Brand
Before using the rest of these branding ideas, make sure you have an eye-catching, distinctive brand. Otherwise, your business will fade into the background. You could struggle to differentiate yourself from your competitors if your brand is lacking.
Create a brand guidelines document for your business, which should list your:
- Logo
- Core values
- Vision statement
- Mission statement
- Voice
- Tone
- Personality
- Color palette
- Font styles
- Imagery styles
Once you establish your brand guidelines, keep your visual branding consistent across all marketing materials and platforms. Branding consistency can increase your company’s revenue by up to 20%.
Familiarity through consistent experiences can help consumers feel more confident in your business. The more they recognize you, the more they’ll buy.
However, only 30% of companies enforce their brand guidelines. Neglecting brand consistency could confuse your customers, costing you leads and sales.
Work With Influencers
You can also start building a brand using social media marketing.
Consider formatting the blog content you create for social media platforms. Focus your attention on the platforms your customers already use. Try sharing user-generated content (UGC) to show shoppers people already love and trust your brand.
You can also start working with influencers this year. Social media influencers already have a strong connection with your target audience. They can promote your products, services, or brand to help you generate awareness.
Working with influencers can help you generate brand trust, too!
Create Eye-Catching Content
Create eye-catching, branded content to help more people become aware of your brand.
When creating content, make sure to apply EAT: Expertise, Authority, Trustworthiness. Adding these elements to your posts can help boost brand credibility.
Diversify your content with engaging videos this year!
Have a distribution plan for your content, too. For example, you can use social media, your website, and email marketing. You can also guest blog for other websites to generate backlinks to your content.
Design Display Ads
Use digital advertising platforms like Facebook and Google Ads to create branded display ads.
Using Google Ads, your ads can appear on other websites before directing consumers to your site. Consider creating more video ads this year. Video ads can help you capture and keep the consumer’s attention as you generate brand awareness.
You can work with this video production company to get started.
Increase Brand Awareness With These Digital Marketing Tips Today
Learning how to increase brand awareness is key to helping your business grow. Use these easy strategies to start growing a brand this year. Review your analytics to determine which tactics are working (and which need adjusting), too!
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