Eros Now is one of the largest multilingual subscription-based online streaming entertainment services in India. It offers Bollywood’s most complete movie library. Additionally, it features originals and exclusive series. The company has over 12,000 digital titles, over 2.5 lakh music tracks, and over 4,400 short-form videos. Unlike many other OTT platforms, Eros Now is available in a variety of languages and in HD. You can watch Eros Now online, on mobile, or on a television set.
Eros Now is a division of Eros STX Global Corporation, a leading global entertainment company. Its programming is based on proprietary user data and is targeted at the avid Indian diaspora worldwide. As of March 31, 2021, it had 224 million registered users, with 19 million premium paid subscribers.
ErosNow has a unique combination of programming formats, which includes films, television shows, web-series, music videos, and quickies. In addition to these programs, it has a large selection of regional movies from India in HD with subtitles. Moreover, the company has an ever-growing library of high-rated web-series. These programs are accessible on desktop, mobile, and Roku. With an active subscription, users can view content on any device they want.
Eros Now has released 180 films and over 12,000 digital titles in thirteen languages. For the second half of 2018, Eros Now will also begin producing its own original content. This will include new Quickies, web-series, and original films. While the company’s original content will initially be available in eight languages, a growing number of users will have the ability to access these programs across a multitude of devices.
The first original show to premiere on ErosNow was Side Hero, starring Gopal Dutt and Kunal Roy Kapo. The next original, Metro Park, is directed by Abi Varghese. Currently, ErosNow has 13 original series and 30 Quickies. A total of 46 new titles are scheduled to debut on the platform in the next two years.
Along with the original content, ErosNow will also feature a host of blockbuster films, comedies, and music videos. One of the most popular shows on the platform is Kaun Banega Crorepati, which has a huge audience base and is considered the most popular live show on the service.
Eros now is ad-free and streams in high definition. Moreover, it is available in a range of languages, including Hindi, English, Bengali, and Gujarati. Users can enjoy the content on the ErosNow app or a compatible X1 TV box. Using an ErosNow subscription plan, viewers can also access the content offline.
Eros Now has signed up with leading content players in India, including Star India, Sony Entertainment Television, and Eros International. The campaign focuses on a diverse content slate, which is promoted through social media channels and on-screen with Bollywood stars.
The Eros Now content slate is promoted through a hashtag, #KahaaniHarRangKi. It loosely translates to “story of every color.” Similarly, Eros Now has recruited influencers to strengthen its campaign.
Eros Now offers a wide array of programs, which can be viewed on PCs, Macs, and mobile phones. Users can sign up on the site, choose a plan, and enter their payment method. Subscribers can then stream their favorite shows in high-definition, without ads.