Over 25% of all people click on the first result when they search for something on Google. That means not a lot of users go past the first page.
It can be more challenging to rank than you would think. If you don’t use the right keywords or post content that isn’t relevant, the algorithm will overlook you.
You’ve also got to keep your mobile users in mind when creating your site, and all your posts need to have engaging titles and headings. Want to learn more about how to get found on Google? Check out this guide to get started.
Target Long-Tail Keywords
The number one way to get your website on Google is to learn how to do keyword research. If you’re unfamiliar with what keywords are, they’re terms and phrases that people type into their search engine when looking something up.
If you use certain keywords, your website will have a better chance of ranking. This being said, long-tail keywords are king. Since they are several words long, they have less competition than single-word keywords.
If you feel like you can’t seem to choose the right keywords, local SEO services can help. Visit https://www.thevisualrealm.com/services/tampa-seo/.
Create Content That’s Optimized for Search Engines
Now that you’ve done your keyword research, it’s time to use that information to create content that’s optimized for search engines.
While not all of your posts need to be 2,000 words, long-form content often performs well because it’s detailed and therefore, more helpful. It can also hold a person’s attention for a longer period of time.
Even if you work in a complex industry, you should still strive to create content that the every day person can understand. Break your posts up into chunks by incorporating bullet points and headings.
Optimize for Mobile
Most adults spend a little over 5 hours each day scrolling the web on their phones. That means if you don’t optimize for mobile, you’re missing out on a lot of web traffic.
Adjust your meta description lengths so they’re ideal for mobile view. Remove photos and other design elements that don’t play nicely with phones and tablets.
Set Up Your Google Business Profile
The easiest way to get page views is to set up a Google Business profile. Once you do, your company will pop up when someone uses keywords that relate to your business followed by “near me.” For instance, “Bakery near me.”
How to Get Found on Google and Bring in Web Traffic
Since most people don’t go past the first page of Google when searching for goods and services, you have to make sure your website is there. If you don’t optimize for SEO or you use the wrong keywords, you won’t bring in much traffic.
We hope that you’re able to use these tips on how to get found on Google to get users’ eyes on your content. For more tips that will help you develop your web strategy, visit the Digital Marketing section of our blog.