Signage is one of the most affordable and ideal marketing techniques for both small and large businesses. But while investing in outdoor signage, you need to make sure you will receive a proper return on your investment. This is why you need to consider multiple factors.

The material of the signage is probably the most important factor that you need to consider. Apart from the construction and build quality, the material will determine the longevity and durability of the outdoor signage. Continue reading this article to know more about outdoor sign materials.

Why Do Businesses Use Outdoor Signs?

Outdoor signage is not only one of the best traditional marketing options but is also capable of playing an essential role in your overall marketing strategy. The outdoor signs will boost the visibility of your brand. As per the Ask Attest, the value of brand visibility should not be overlooked.

As the outdoor signs feature super versatility, many small and large business owners and marketers include them in their marketing campaigns. You can leverage their benefits for various goals and purposes as per the needs of your business. They will attract potential customers to your business and enhance brand recognition.

What are the Different Types of Outdoor Signs?

Before discussing the best materials for outdoor signage, you need to know about the different types of products that exist in the market. Make sure you categorize the outdoor signage as per your requirements.

Keep in mind that some specific signage is so versatile that it will also work for indoor marketing purposes. Here are the popular outdoor signage options for your organization:

  • Banners
  • Pylon signs
  • Channel letters
  • Window graphics
  • Pole signs
  • Vehicle graphics

Best Material for Outdoor Signage

The most important thing you should know about outdoor signage. You need to choose material as per the weather elements and frequency of use. However, acrylic and vinyl are the two most popular materials for outdoor signage.

Acrylic Signs 

Acrylic holds the top position in terms of outdoor signage material. Most manufacturers use Plexiglas or methyl methacrylate while producing acrylic signs. If you’re looking for durable, weather-resistant, and versatile outdoor signs, make sure you look no further than Acrylic Signs

These signs can also be illuminated as light is capable of shining through the sheets and panels. Some great advantages of using acrylic signs for your business include:

  • Water-resistant
  • UV-resistant
  • Durable
  • Sturdy
  • Effective thermal properties
  • Chemical-resistant

Vinyl Signs 

Vinyl leads the second position on the scoreboard of outdoor sign materials. Not only vinyl acrylic signs are extremely versatile, but also can be customized as per the needs of the businesses. Many manufacturers also use vinyl for window graphics, floor graphics, and vehicle graphics.

The vinyl signs are also super weather-resistant. As a result, they won’t be affected by the harshness of the outdoor elements.

If you’re looking for an alternative to traditional printing methods, you need to choose vinyl signs. Here are the advantages of vinyl signs:

  • Cost-effective
  • Require low maintenance
  • Weather-resistant
  • Portable
  • Lightweight
  • Ideal for temporary marketing


This is everything you need to know about the outdoor signage material. Don’t forget to visit our website if you need more information.